Fresh Coast
When the owner of Fresh Coast reached out for a new brand identity, he was very adament about steering clear of the new-wave of lifeless ai-generated designs.
A Good Ol’ Look,
For a Good Ol’ Clean.
Based on initial conversations, I knew a hand-drawn approach was the perfect solution to maintain that vintage, hand-finished look. From references, I sketched a one-of-a kind- font with an organic wave icon. By maintaining the slight imperfections in each contour, the hand drawn look translates through from sketch to a print-ready solution.
Fresh to the Crest
Every drop of water flows together to form a wave. Same with good branding. By carrying the branded touch through all uniforms, signage & equipment, customers can clearly see a clean swell coming.
