Landshark MMA
Self Defense for All
Create a visual identity for a combat sports gym that balances the elite technical expertise of a 10-year veteran, Luke Faultersack, with a culture that is famously welcoming and fun. The brand needed to shed the "grumpy MMA gym" stereotype while maintaining its competitive edge.
Branding with a Bite
It’s not a gym, it’s a school for Sharks. The Landshark Varsity logo brings a bit of bite to a classic look.
Paint with a Punch
Sometimes you can’t beat the ol’ way. Obtaining the nickname “Landshark” while fighting professionally in San Diego, Luke was adament about bringing that west coast mentality back to his new gym in Michigan. With that in mind, I knew a hand-painted, surfboard-esk touch was the perfect answer for gym seating and signage.
