Mighty Mitt
Since 1973, Modernistic has been Michigan’s premier choice for “simple & quick” cleaning and restoration.
For the past five years, I have served as the Graphic Designer & Web Master, acting as the visual architect for this iconic Michigan brand. My role has been to bridge the gap between Modernistic’s half-century of heritage and a modern, digital-first marketplace, ensuring that the company’s "Simple & Quick" promise is reflected in every pixel and print.
Five Decades
of Simple & Quick
Since 1973, Modernistic has been Michigan’s premier choice for “simple & quick” cleaning and restoration.
Designing the anniversary logo for a company who’s jingle is known statewide was daunting. The challenge was to celebrate a half-century of history without losing the "Modteam" identity. I crafted a sophisticated, commemorative mark that elevated the original logo, signaling five decades of trust while ensuring the brand remained sharp and recognizable in a crowded marketplace.
