Top That Event

Prop Design & Party Planning

For the past five years, I have served as the Graphic Designer & Web Master, acting as the visual architect for this iconic Michigan brand. My role has been to bridge the gap between Modernistic’s half-century of heritage and a modern, digital-first marketplace, ensuring that the company’s "Simple & Quick" promise is reflected in every pixel and print.

Five Decades
of Simple & Quick

Since 1973, Modernistic has been Michigan’s premier choice for “simple & quick” cleaning and restoration.

Designing the anniversary logo for a company who’s jingle is known statewide was daunting. The challenge was to celebrate a half-century of history without losing the "Modteam" identity. I crafted a sophisticated, commemorative mark that elevated the original logo, signaling five decades of trust while ensuring the brand remained sharp and recognizable in a crowded marketplace.

Feels for a fleet.

With 200+ trucks on the road across Michigan each day, the Modernistic fleet is an beacon of Simple & Quick.

Clean in a Click

In an increasingly digital world, scheduling a cleaning needs to be simple & quick. When Modernistic sought to overhaul their website, they looked to me for Creative Direction, wiring framing, and coordinating with a talented team of developers to ensure Modernistic’s online presence was aligned with a clean, confident design that makes booking simple & quick in a few short clicks.